Be A Better You
Most people don’t struggle with knowledge when they get promoted, they just haven't evolved in to who they're supposed to be yet.
The biggest challenges tend to be dealing with people appropriately. They often don't do it, not because they don’t care or because they’re not capable, it's because:
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Conversations feel uncomfortable
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Emotions get in the way
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And no one has ever shown them what to say in the moment
So they avoid them, soften the message, handle it… badly.
And that’s where performance, trust, and engagement start to break down at every level.
That’s the work I do
I help aspiring, new, and seasoned managers and leaders gain real self-awareness to who they are now and who they need to be to excel in their role, as their careers evolve. They learn how to handle the conversations and situations that drive performance, with confidence, clearly, and directly, without damaging relationships.
Because it’s not facts or data that get people into trouble —
it’s how we connect, communicate, and manage emotion.
My story (and why this matters to me)
Before starting Be A Better You, I was a VP in a large advertising agency.
On paper, everything looked right. Smart people. Strong strategy. Clear goals.
But underneath it? Miscommunication. Avoided conversations. Frustration that never quite got addressed.
That was the turning point. I realised the real issue wasn’t capability — it was how people showed up with each other.
From boardrooms to… horses
An unexpected chapter: I started teaching adults how to ride horses. And that’s where it clicked.
You can’t fake communication with a horse. You can’t hide frustration. You can’t avoid clarity.
They respond to:
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Your energy
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Your consistency
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Your ability to stay calm under pressure
Exactly like people do.
That experience shaped everything I do today.
What Be A Better You is built on
Be A Better You was founded in 2010 with a simple focus:
👉 Help people build self-awareness — without judgment
👉 So they can choose to do things differently
👉 And get better outcomes for themselves, their team, and the business
How I work
This isn’t about theory.
It’s about application.
✔ Practical tools managers can actually use
✔ Real conversations — not generic examples
✔ Direct, honest delivery (with a bit of humour)
✔ A focus on what happens after the workshop
Because insight doesn’t change behaviour.
Practice does.
If you’re looking for…
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Managers who handle conversations early (not too late)
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Teams that communicate clearly and directly
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Leaders who can stay calm and effective under pressure
Then we should talk.
Testimonials
"As part of my organization’s training and development program, I engaged Sharon to lead her Emotional Intelligence for Leaders workshop several times specifically for people managers. I consistently received positive feedback from employees who attended Sharon’s session – participants cited her valuable insights, humour, and experience in our industry as reasons to recommend the workshop to their colleagues.
News of Sharon’s impactful content travelled quickly throughout our company, and her sessions were consistently in high demand with long waiting lists! I would recommend her not only as an engaging facilitator, but as a seasoned professional who can translate her experiences into concrete takeaways for attendees."
Colleen Olsen, former Senior HR Specialist,
Vision7 Communications Inc, Toronto
"Working with Sharon on our New Manager Program has had a meaningful impact on our teams. Like many organizations, we had strong individual contributors stepping into management roles without always having the tools or confidence to lead effectively. Sharon’s program addressed this in a practical and highly engaging way.
The structure of the five workshops, combined with support and challenge groups and individual coaching, created an environment where learning was immediately applied. Managers didn’t just attend sessions—they practiced, reflected, and supported each other through real workplace challenges.
What stood out most was the shift in mindset and confidence. Participants shared that they “learned strategies for handling tough conversations,” gained “new perspectives on management and team dynamics,” and felt reassured that they were “not alone in this process.” The BEAR framework, in particular, gave managers a clear, usable approach to communication and feedback.
The sessions were consistently described as interactive and engaging, with many participants highlighting how valuable it was to connect with peers across the business and learn from each other’s experiences .
We’ve seen our managers become more thoughtful, communicative, and confident in their roles. Sharon brings a practical, no-nonsense approach that truly resonates in a fast-paced agency environment."
Sunil Sekhar
VP HR FCB Canada
“As head of training and development at BBDO Canada I frequently engaged Sharon Jones of Be A Better You to deliver training workshops for our people. Our participants tended to be smart, impatient, sceptical people with a ' prove this is a good use of my time' mindset. Sharon's workshops on topics like Emotional Intelligence, Motivating Teams, Professionalism and Business Writing were always lively, fast paced, packed with strong content, deeply relevant and useful. Our people appreciated the concrete tools they could implement right away. Her combination of intelligent information , challenging assumptions and down to earth style had me bringing her back over and over again.”
Siobhan McCarthy Farrer
Former SVP HR, BBDO