BBDO/Proximity Toronto

Testimonial For Email 101 Seminar

We offered Be A Better You‘s Email 101 seminar to our employees and had an enthusiastic response. Sharon and Nuala sent out a survey and tailored the content for us. The room was packed and the two hours flew by!

After the seminar comments included:

  • “This seminar should be mandatory for EVERYONE, including senior staff.”
  • “Make everyone take some form of this seminar to minimize emails.”

I’d certainly recommend this seminar to any organization that uses Email.

Siobhan McCarthy                                                                                                                                                                                                                                                                                                                                  Senior Vice President, Director of Organizational Development

BBDO Canada
2 Bloor St W, Suite 2200
Toronto ON  M4W 3R6

After note from Sharon:

To us, training isn’t a ‘one hit’ process.  We know that to reinforce the learning we have to remind people about what they learned. The touch points are typically at 7, 14 and 21 days after the training –   the last one being a final survey to see how much was learned and applied.

Of those who responded to that 21 day survey for BBDO/Proximity:

  • 100% have a better understanding of email, disadvantages and advantages
  • 100% know how important it is to explain up-front why they’re sending the email
  • 100% spend more time editing their written communications (because they know how to)
  • 100% write more concise emails
  • 100% read and used our follow up documents

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